The Big March initiative won numerous awards as the largest anti-bullying march ever held - and it was an entirely digital one! It enabled tens of thousands of people to create bespoke avatar characters, personalise their messages in support of the cause, and watch them 'march' across dozens of high profile partner websites across the world. Delivered seamlessly, and timed to perfection. Adding to the challenge, messages were automatically moderated in several languages to prevent unwanted messages.
