Piaget
Customer Rewards // In-Store Engagement // Premium Automated Retail

Overview

Piaget's customer reward automated retail solution was designed specifically for their Harrods store in London. It needed to be perfect, look premium, and deliver a flawless experience to customers every time.

Aeguana developed the DVT-L and customised it to exude luxury and fit in within the premium store environment. The DVT-L is now a new digital vending machine variant that has proved extremely popular with customers around the world.

Our Brief

Piaget wanted to create a luxury in-store experience to reward loyal customers. Customers were sent gold invitations to drive footfall to the store, and engage existing customers. Upon arrival, they were to be rewarded with a variety of premium gifts, from artisan chocolate, to macaroons or even a silver bracelet.

Through brainstorming, the creation of mood boards, and the exploration of different concepts and ideas, a bespoke, interactive user experience was created.

  • Online connectivity
  • Luxury, Premium Design
  • Interactive Experience
  • Bespoke gold cards
Data Capture

When customers arrived in store they were presented with a bespoke user experience, inviting them to step through the journey, provide their email address and some additional details, and then receive their reward.

  • Email data capture
  • Interactive, dynamic experience